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Global Play for Global Kids


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Global Play for Global Kids


We're making toy chests, bookshelves, and playlists more diverse.

See and enjoy our first product, Jai Jai Hooray.

We're hiring!

Nice to Meet You


Nice to Meet You


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Founded by Rupa Parekh, Named for Her Kiddos

"Umani" = Uma +Niko. The business and her kids were born in NYC and are now being raised in Houston. 

The vision was inspired by Rupa and her husband, Emre, not feeling totally equipped to pass on their cultural traditions (Indian + Turkish) to their kids. As the children of immigrants, they always felt a little shaky about their roots. Parenthood brought on a responsbility and opportunity to be teachers. When they searched for tools and resources, they couldn't find much and what they did find wasn't simple or memorable enough. 

After spending15 years using tech, design thinking and innovation to help people live and work better, Rupa decided to shift gears and help families play better! 

Rupa previously co-founded the Salesforce Ignite Incubator team, was an entrepreneur in residence for the Kanfer Family (Gojo Industries), and has partnered with brands like Amazon, Home Depot, and Walmart to lead retail innovation.  She's a graduate of Northwestern University and the Wharton School of Business.